The meaning of a word doesn’t matter to them. They’re told it’s a bad thing and that they’re to oppose it, like the attack command for a dog that’s been trained to be racist.

It’s why everytime they have a new trigger word like “woke” or “CRT”, there is always a stream of clips of supporters and pundits who can’t articulate what the word means but are staunchly opposed to it anyway.

Within that, there’s probably people who do know what it means, they just can’t say things like “I oppose anyone being empathetic or fair to minorities” out loud, even though that’s exactly their view.