Pretty much any store-brand toothpaste is probably going to be a lot cheaper than “branded” products, and will have the required amount of fluoride within it to keep your teeth healthy which is far and away the most important ingredient in any toothpaste. The entire toothpaste industry is mostly all marketing.
I will say that as someone with sensitive teeth, Sensodyne actually is legit though.
I pay the extra bucks for European Sensodyne because it has Novamin in it.
Novamin is like magic, and there is no reason it should have been taken off the shelves in the US (I suspect it’s heavy lobbying by the American Dental Association and the Teeth Fae People). Novamin binds and helps remineralize your teeth, very helpful for sensitivity and in conjuction with fluoride can get into the subsurface and helps actually repair the teeth.
