Bose introduces their new Ultra Open Earbuds. “Their cuff-like fit leaves your ears totally open so you can still hear the world around you”

https://www.bose.com/p/earbuds/bose-ultra-open-earbuds/ULT-HEADPHONEOPN.html

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How big is this niche? Whenever I’m out walking or riding my bike with my earphones, more than half the people I see walking or biking are wearing earphones. Maybe you live in car land but over here such activities are common.

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