Stellantis CEO says Chinese EVs are ‘possibly the biggest risk’ facing his carmaker and Tesla::The owner of the Dodge, Jeep, and Chrysler brands aims to take on Chinese EVs while avoiding a “race to the bottom.”
Because the competition is on price, EVs need to compete with cheaper ICE cars.
It’s very difficult to compete on price against companies that are heavily subsidized by the government.
Tesla however also enjoy those subsidies because they manufacture cars for EU in China. So it’s kind of puzzling why Stellantis would think this is a concern for Tesla too, when they are one of the beneficiaries.
Probably because BYD recently overtook Tesla as the world’s largest EV manufacturer.
If/when that realisation hits Wall Street, Tesla shares are going to take a massive hit.
That’s true for every consumer product. The key here is segmentation and (re)positioning.
Today cellphones are the cheapest they have ever been. Still, iPhone was never more expensive.
BYD and cia are not only building a cheaper product, they’re also building better ones at their price range.
It’s not an apple with apple comparison though. People are willing to pay a higher price for EV when factoring in reduced maintenance costs, charging and ?? environmental benefit.
Wealth inequality is growing worldwide, many of us cannot afford higher priced products when it comes to large purchases like cars and that’s not going to change anytime soon.
A phone as a luxury good, yeah it’s expensive but do-able. A non-cheap EV is like 10x the price of a phone however.
