You make a valid point, but I have to disagree about the need to collect the data without consent. I think the key here is opt-in. The way cellular devices currently work there is no way to use one without the location tracking. That is not technically required. It’s a design choice on the part of the telecommunications companies. Let’s imagine a telecommunications infrastructure that does not and technically can not track identifying location information. With such an infrastructure, the potential for abuse is immediately gone. Then let people opt-in to location tracking services using apps or other features on their device on an individual basis. I’m not against giving people individual choices. It’s the forced location information gathering that needs to go.