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Damn. I was hoping it would be Papyrus.
Aptos was created by Steve Matteson, who is also responsible for Windows 3.1’s original TrueType fonts (including Times New Roman, Arial, and Courier New) as well as Segoe, which has been Windows’ default system font since Vista and is also used for Microsoft’s current logo.
Fuckin’ hell though. You gotta respect someone who’s been in the game that long. And his one, single, sole job is fonts. That’s dedication. Or maybe just a gravy train. But either way, dude has predicated an entire career on how letters look. Mad respect.
Is there a good design comm here yet?
At first I thought there was something strange about the “s,” but I couldn’t put my finger on it. So I looked at the other fonts they considered and I realized I didn’t like the “s” in those either. Then I looked at the font on the webpage and realized all "s"es look wrong to me.
I guess I just have to live this way now.