Aussie dessert makers Sara Lee have filed for voluntary administration as they seek a new buyer for the company and are currently undergoing restructuring so their staff don’t lose their jobs.
I’ve always liked a Sara Lee cheesecake but Sara Lee faces stiff competition at the budget end of the frozen dessert market and the much expanded availability of higher quality offerings. Australia’s dessert tastes are also changing. I expect Sara Lee will follow the likes of Arnotts and other such formerly beloved supermarket snack brands.
Is this the end of the business?
Not nessa Sara Lee.
damn they are made local to me. real shame to see
Sara Lee no longer a piece of cake to keep profitable.
Sara Lee bites off more than it can chew.
Voluntary administrators brought in to divide the Sara Lee pie.
The crust of the matter: Sara Lee in voluntary administration.
