I use youtube across different devices with the same account. sometimes, i even use it in multiple browser profiles or apps on the same device (with the account logged in).

the ad reminder got me. it actually stopped serving any youtube video on my laptop. so i made a new profile in firefox, logged in, and it was fine. for a couple days.

so i made a new profile, logged in, and… was foiled. but not to be deterred, i did what any reasonable person would do: i sought out one of the DOZENS of alternative frontends and used youtube’s recommendation algorithm on the main site to pull videos from the alternative frontend.

for one day.

today, on my laptop, with my old profile, never changing logins or browser settings, youtube started working again.

did we win?

95 points

did we win?

Just because they paused this offensive, does not mean the war is over.

I believe it was a case of testing the waters. These are some of the questions they were looking to answer

Did the pop up cause those who received it to buy premium?

Did the pop up cause those who received it to turn off add block for that site?

Did the pop up cause those who received it to not use youtube at all?

Did the pop up cause those who received it to move to third party front-ends?

My guess is they are looking at the data now to answer this question: (the only one they care about)

From the data gained, is it likely that going on a full offensive against add-blockers make us more money?

If yes, the offensive will begin.

If no, they will look at other alternatives.

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45 points
*

And finally: “Did the popup and the massive media attention to it cause an increase in overall adblocker usage that will do more harm in the long run to Google/Alphabet than they could ever recoup from Youtube whitelisting or Premium sales.”

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22 points

Yep, good addition and probably the really important one.

Personally I think they are going to find that the people who use add blockers will never view adds on youtube.

They will either find a workaround or stop using it all together.

If the publicity around this action causes more people to move in the direction of using addblockers it could be really counter productive for youtube.

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4 points
*

If the publicity around this action causes more people to move in the direction of using addblockers it could be really counter productive for youtube.

That all depends on if the revenue loss from an increase in ablocker use is more than the revenue gain from people either disabling adblockers or purchasing a plan.

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15 points

Google has the entire internet indexed for their search engine, but still somehow hasn’t heard of the Streisand effect

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13 points

If you don’t stop talking about the Streisand effect, I’m going to sue you so bad the whole world will hear about it.

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7 points

in the long run

Pretty sure most corporations aren’t operating with this in mind at all. It’s not about long term anything, it’s just about how many ads the human brain can withstand before they stop feeding at the content trough.

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3 points

(ad-blockers)

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19 points

I’d bet they’re A/B testing to see if it has a major impact on the amount an individual uses the site

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4 points

100%.

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17 points

I know that the pop up showing for some of my friends made me cancel my premium subscription. Everything else I don’t know. If they stop i will think about getting it back, but newpipe has been working pretty nice. It has the same benefits as premium and I don’t use youtube music. We’ll see, thanks to youtube for making me go looking for alternatives i guess lol.

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11 points

Out of curiosity, did they have an exit questionnaire or something where anyone doing that can let them know why they cancelled?

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11 points

Yeah, they show you a survey where you can pick some general reason and then there’s a comment box at the end. I seriously doubt someone real goes through that but maybe they have a bot collecting keywords or something lol.

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9 points

Same, I wouldn’t have discovered FreeTube had they not fucked with my user experience. And since I can’t comment/upvote or as far as they know, subscribe to anything they’ve lost all my engagement in addition to all the meta data they were collecting on me. How many seconds did I hover over each element before clicking something google? You don’t fucking know now do you ya!?

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2 points

Trueee, FreeTube in pc, NewPipe in android and you get the same experience as premium. Even more so, with FreetTube you even get sponsor block that i have no idea with what kind of black programming magic its done but it’s a plus over premium. I sound like an ad but i didn’t know that shit like that existed until I cancelled premium lol.

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1 point

What if I told you there’s a fork called NewPipe+SponsorBlock on GitHub that does exactly what it sounds like?

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15 points

Does Google have no issues with ad blocking as long as you pay for YouTube premium? I have premium because it’s included with my YouTube music subscription but I still use uBlock Origin in Firefox. I have never seen any requests for me to disable it while on YouTube or any other Google owned service.

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7 points

I have YouTube Premium and use the included ad-blocker of OperaGX. Never had that pop up and my YouTube runs like it always has.

I think once you pay for Premium they don’t care anymore of you have an ad-blocker running.

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4 points

Yeah, both YouTube and the creators get way more money from you paying for premium than even watching hours of ads per day. Google demanding you disable ad block after you paid them would effectively amount to biting the hand that feeds them.

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6 points

I use uBlock on Firefox and never got any kind of notification either. Not a paying customer.

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6 points

Obviously, why would they discourage a paying customer?

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3 points

Why make money off me once if they can make money off me twice.

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2 points

because in such case they are risking making no money off you

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10 points

After I disabled all other adblocking related extensions besides uBlock, removed my custom rules and started updating the “quick fixes” filter list manually after every longer break from YouTube (+3 hours) I haven’t had the popup since. Now I even have sponsor block and return dislikes enabled too and the popup still stays away.

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