Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.

316 points

While some paid ad blockers seem to work, the vast majority of tools don’t seem to do the trick.

What a bunch of FUD. Firefox and uBlock Origin still work on Youtube just fine.

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74 points
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Part of the reason I am not advocating for or against the extension or the source. People can judge for themselves. I thought it was funny (not a great idea but definitely an interesting implementation). For the record I use both unlock origin and Firefox, and I also run a pihole at home. I’m just putting out there that it exists.

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18 points

I moved back to Firefox like 5 years ago. But saying the vast majority of tools don’t seem to do the trick is a pretty true statement, since that’s one browser with one app, and the browser only has a sub 10% market share.

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10 points

Yeah but uBlock Origin still works on Chrome too

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2 points

(for now)

It will stop working soon

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2 points
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It amazes me that ublock is still available for crome. Edit:*crome

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3 points

Why did you move away from firefox in the first place?

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4 points

For a little while, a long time agoit was Firefox that had gotten slow and bloated, while Chrome was not. Then, things changed again.

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2 points

I moved away a few years ago for the illusion of more privacy, while still using Google on Firefox

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10 points
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Maybe they mean the vast majority of tools on Edge and Chrome? Plus this approach may or may not preserve dollars for creators

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2 points

uBlock still works on chrome.

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2 points

It’s not on and can’t be on Manifest v3 which Chrome will later only support

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5 points

I don’t know about FUD, but that’s either straight-up disinformation, or an out-of-touch tech writer that needs to retire…

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2 points

uBO works on Chrome as well atm. I have to use Chrome on my work laptop, but at least they installed uBO.

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109 points

Everyone’s hating on this approach but I think it’s nice that we have other options. I’m sure Ublock is going to come out on top of this cat and mouse game YouTube is playing with them, but if YouTube manages to temporarily disable Ublock I’ll look into this solution. Thanks!

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28 points

Google will give up eventually. They’re definitely burning more money than they would gain from winning the battle

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30 points
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They give up on everything else all the time. I wonder if expanding their ad business is the one exception though. They ran out of new users and already pack videos full of ads. Forcing them on people who block them is the only thing left for them to attempt as they seek to continue perpetual growth.

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11 points

Ads are the very core of Google at this point. They are more likely to give up their search engine and the name Google before they give up their ad business.

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9 points

Unfortunately the videos with ads absolutely packed through them are largely due to the creators choosing the settings for extra monetization.

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10 points

I do not believe that is the case. Youtube ads are an insanely profitable business. I suspect throwing a couple dozen of FTEs on blocking ad blockers would be <1% of current revenue.

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12 points
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I don’t doubt they make tonnes of revenue from ads however you have to remember how small the share of adblocker users are. So the extra money from fighting the adblock user base is a clear gamble. Especially as those types of users are the ones who are more likely to avoid YouTube completely if they can’t bypass ads.

Someone in Google would have done the research because it’s not a simple case of war profit = adblockusers * ad revenue per user

I strongly believe they’ll stop once they hit a certain threshold/target of “reduction of adblock users”. They won’t go on like this forever.

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7 points

I don’t think they’ve gone all in yet.

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1 point
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Deleted by creator
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1 point

They’re definitely burning more money than they would gain from winning the battle

Maybe at the moment, but I suspect part of the motivation for this is that they are trying to prevent another “adpocalypse” type boycott from their advertisers.

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11 points

That’s why I tried to present it without an anti-google seeming bias. I wanted people to just have the facts and not all the BS in the article. I think it’s a good option for people who don’t want to block ads so creators they watch benefit.

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80 points

Or use Firefox

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75 points

I said it was novel. I didn’t say it was good.

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7 points

My ff got hit by the blanket ‘no fire fox’ issue. Now even with no mods youtube won’t work at all.

Downloaded free tube. Keep thinking to make some kinda macro to auto switch to it when I search in ff search bar.

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77 points

What the fuck is wrong with this shit article?

The crackdown on ad blockers has been quite effective

No, it hasn’t. What’s up with the doublespeak?

While some paid ad blockers seem to work, the vast majority of tools don’t seem to do the trick.

Patently false. uBlock hasn’t had a single hickup.

Fuck whoever wrote this garbage.

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22 points

Let them believe they’ve won.

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21 points

I don’t know. I bet it has been pretty effective, but I also don’t think I’d trust any data I’d see from Google.

But, their goal isn’t to get you or me to watch ads. Hell will freeze over before I spend 30s watching an ad for a video that’s barely double that. Their goal is to target the people we’ve installed ad blockers for: friends, parents, siblings, in-laws.

I’m not going to watch ads, and I sure as hell am not going to click on anything, but my mother in law does now. My mom does too. They now feel like an ad blocker is “too much hassle,” so Google won that fight. I don’t know if new people are installing, updating, or changing ad blockers enough to offset right now.

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1 point

I’m not going to watch ads, and I sure as hell am not going to click on anything, but my mother in law does now. My mom does too. They now feel like an ad blocker is “too much hassle,” so Google won that fight.

Google won until the next round when, to make even more money for the shareholders, they will put so many ads in a video that also your mother and mother in law will return to use an adblocker. Or leave YT entirely

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9 points

They all pretend ublock origin don’t exist, they only talk about the old stupid for profit AdBlock that let’s “good ads” through.

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59 points
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Yeah, no. I’m not willing to even have the ad for any amount of time. IMO ads should be banned, and before anyone reaponds, no i don’t give a shit about the consequences of a change that substancial

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17 points
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Then this isn’t for you. That’s fine. Adblockers like ublock origin still work. So do newpipe, piped and other front end services. Firefox and other non-chromium based browsers etc. Do what you want with your devices.

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4 points

i don’t give a shit about the consequences of a change that substancial

Aaaah, the very sign of a simple mind.

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-3 points
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(abolitionists circa 1800) IMO slavery should be banned, and before anyone responds, no I don’t give a shit about the consequences of a change that substantial.

Some things are simple and don’t require a nuanced take. I’m not saying ads are anywhere near as important as slavery but the consequences are smaller too. Thinking something is an unmitigated negative and should be got rid of regardless of consequences is a legitimate position.

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4 points

How would getting rid of ads work? Like logistically? Is a fancy box for your product an ad? Is eye-level placement of a product on a shelf an ad? Is the make and model branding in a vehicle an ad?

I would love to see less ads, or no ads, I’ve done all I can to remove them from my life entirely, but the magic wish kind of removal of them seems… impossible

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-3 points
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3 points

Youtube is a shit company owned by an even shittier company, they’re not getting a single cent from me.

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-2 points
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