Free games? In THIS economy? Well, in exchange for your eyeballs at least. (Figuratively, not literally… although don’t give them ideas.)
It won’t start that way. Give it a few years and an under-performing quarter and it’ll happen.
Do you really want to be halfway through a strike on Destiny 2 and get disconnected to show an advert? if you’ve noticed on xbox even just pulling up another screen, or simply alt-tabbing off for just a moment will disconnect you from the server and make you start over your sesh.
Whilst I’m very much against ads this could be a good way to get a free “demo” of a game. Seen as basically zero games have demos anymore, being able to play the first 15-30 mins for the price of watching a couple ads before buying could be worth it.