Cox deletes ‘Active Listening’ ad pitch after boasting that it eavesdrops though our phones::undefined
Tom Wamsgabs in shambles.
Many companies already do this, but advertising it is unpalatable. Just be like Google and Facebook. For awhile the Facebook app was so bad about it that it caused significant battery drain and the only way to avoid it was to remove the app.
Their claim was bullshit from the beginning:
Update: Cox Media Group responded by saying that it uses “third-party vendor products powered by data sets sourced from users by various social media and other applications then packaged and resold to data servicers. Advertising data based on voice and other data is collected by these platforms and devices under the terms and conditions provided by those apps and accepted by their users, and can then be sold to third-party companies and converted into anonymized information for advertisers. “CMG businesses do not listen to any conversations or have access to anything beyond a third-party aggregated, anonymized and fully encrypted data set that can be used for ad placement,” the company added. “We regret any confusion and we are committed to ensuring our marketing is clear and transparent.”
So typical advertising mechanisms, not “active listening”. Someone from marketing was too eager to sell their service.
Yeah but I already believe they are listening because one time I talked about something and it advertised it to me, and let’s ignore all of the hundreds of things I also said just that day alone that it didn’t advertise to me, so this was clearly “saying the quiet part out loud.” And now they are just trying to cover their asses.
I don’t know why anyone would believe anyone would like that.
I’ve worked with marketers for years. many of them have a blind spot for what they create: they can realize something is irritating, or invasive, but not when it’s their marketing, which is obviously superior and what people want to see. it’s some sort of artist+marketer brainrot.
sorry to generalize, I’ve just seen it a lot over the years.
I imagine this is something like it: we’ll reach them with the perfect message, it’ll be exactly what they want! won’t that be delightful?
…completely ignoring how horrifying it is.
Chance that it’s just marketing people talking out of their asses again, but then again, we have a lot of cheap smart devices with dubious firmwares so it might be possible on those sketchy devices.
I mean, it’s possible on any device with a microphone that’s connected to the internet. But can people advertising a service just lie? That’s when the law actually works, when it’s a company hurting another company. So if false advertising laws were ever going to be enforced, it’d be against a claim like this. I don’t think they’d take the chance of the bad PR of this getting out and the potential suit if they weren’t able to do it when a different deep-pocketed entity took them to court over the false claims to get their business.
It’s fully possible, there’s no question about that. The government has been using cell phones to do this for a long time, as evidenced by the Snowden leaks. There were CIA “broken eagle” leaks (if I’m remembering that correctly) claiming any smart tv was a possible bug, but this was back when it seemed like there were unreasonable hurdles in the way for them to actually achieve it when, now, it’s all the more possible as we connect more “smart” devices that have become cheaper and cheaper. Have you read the privacy policy on all of the different smart device apps? Because I don’t use any of that IOT bullshit but i read the policy for my new ear buds last month and I ran those fuckers back to the store as fast as I could. The allowances have become genuinely insane.
So, it’s technically possible, we’ve become way more lax as products have become cheaper and more permissive with the permissions we allow them (have you noticed how everything needs access to your location now? Like…to use Bluetooth or Wi-Fi, I’m told I need to give it access to my location. What’s that shit?), and the privacy policies state they can have access to pretty much any information the product has the potential to gather.
So…are they doing it? I can’t be sure. But it is entirely technically possible and they’re asking permission to do it and there is widespread anecdotal evidence that it’s happening and they’re now claiming they’re doing it…so…at what point do we just have to accept that they’re doing it?
