They really think a brand name has value even after you sucked the value out of it. Its not even like trying to buy a good one word domain name because it has no value either, vice.com is worth less than, say gavinmcinnesbuttpl.ug because genericness has no value nowadays.
Vice was a very good and authentic source for a while. I recently just had to tell my friend that it’s not the same thing as it was 5 years ago. He was flabbergasted. I’m heartbroken by the loss personally. The documentary they did sometimes was absolutely fascinating. The one about the Florida heroin addicts that live in the fishing industry was one that comes to mind. Nobody else had stories like they were doing. It’s a damn shame!
Anyways what my point is, not every knows about these takeovers. And the people who suck the life out of them and their reputation are winning.
The book The Iron Heel by Jack London is very illuminating in the 1984 type way but about capitalism. The main character has a few specific speeches that really hit home.
“you could chalk some of this up to media strategy focused on search; sites that have been running for years have strong archives and good reputations that cause them to rank high in Google search results. Someone looking for a movie review will see, say, The A.V. Club pop up high in their Google results and click to the page. That’s as far as the Spanfellers of the world care to think; it doesn’t matter if the review is written by AI or illegibly slathered with ads because the company got its click, which translates into the ad revenue or visitor traffic that looks nice in the spreadsheets that are the only way these media owners actually engage with their own sites.”
What an age we live in!
Can’t wait for online advertising to collapse. Maybe we can get the Internet of the mid 2000s back
This eventually will happen, idk if I would be alive since 98% of the internet run in a google browser engine
Someone still has to pay for the ads, and that someone will eventually notice they’re not getting enough for their money. And sooner than you think:
https://www.theguardian.com/technology/2024/feb/28/news-media-europe-google-lawsuit-ad-revenue
“How stupid do they think we are”? The answer is, very stupid. It’s sort of an offshoot of Dunning-Kruger: overestimating their own intelligence leads them to underestimate everyone else’s.
Looking forward to my Vice branded bluetooth speaker and Sports Illustrated waste bin.
Just more end-stage capitalism enshittification.
