Control over your whole experience

Simplifies things. I don’t want all that proprietary bloat and features shoved into my phone. I want to simplify it. When roms base themselves off of AOSP you tend to go down to the essentials, which is really all you need. Then if you need that extra stuff, you can build up from there.

Privacy mainly but to also get away from centralized platforms like youtube.

Ads. I am not interested in content that paid the most for Ads. I’m looking for content that exists not to make money for the website, or the person creating that content. So given those things, Google provides negative value to me.

No.

Too powerful and licensing isn’t as good as it wa sin the past. Google was a great company but not anymore. It’s like they hired apple people who gain more and more power within the company over the years.