Wherever I go, I often see the sentiment “This website has ads, so it’s trash” pop up in conversations. And honestly I don’t quite get why. 90% of the internet has always had ads, you just scroll past them and mind your business. At least they’re personalized now so you can pick a topic you like instead of diapers and miscellanous spammy trash as there once were.
Ads are the epitome of the enshitification of the internet. It corrupts the incentives to make anything online.
At least they’re personalized now
This is a whole other can of worms that makes it so much worse. From data harvesting to selling your information to third parties etc… It is a privacy nightmare and rather malicious in nature. This is one of the things that FOSS (Free and open-source software) tries to remedy.
https://www.youtube.com/watch?v=pq7NLMwynYg
Semi related, but here is a funny video about ads. It wouldn’t surprise me if this video had ads on it. I’d recommend an ad blocker.
Indeed and people often say “if an ad is annoying I’ll never buy that product, so ads don’t work on me, also they’ve never made me click on or run out and buy something” !
However advertising is accompanied with thorough independent market research and sales numbers and companies can directly see the impact of their ad campaigns. It’s indisputable.
In the long term it’s also about brand recognition, we see a “stupid ad” today and in a year when we’re looking for that kind of thing we are more likely to choose that brand over another and we don’t know why but “this jams seems better”. The effect is proven, scary and it’s something we’re relatively helpless against. It doesn’t help that our brains sometimes register things running in the background on the TV while we’re petting the dog. Product placement in movies works like that too, if we notice it we think it’s obvious and stupid, but we still notice it and even when we don’t notice it our helpful subconscious is right there helping us remember.
Moving into even worse territory, on social media like Facebook they can profile us enough to know where we’re leaning politically and if we’re not entirely confident in our political stance they can show us ads that looks like product ads but are designed to nudge our political stance a bit to the side in the desired direction.
The effect of ads on the subconscious is scary. It’s not complete mind control but it can influence us without us noticing.
Not on social media ? No problem, they still build up shadow profiles. A Google executive once bragged at a conference that they know everything we’ve done since the first day we got on the Internet. Hyperbolic maybe but that confidence comes from somewhere.
90% of the internet has always had ads
No, it didn’t, kid.
Ad Blocking IS Cyber Security
Many people have become accustomed to life without ads. I have used adblockers in my browsers for probably the past 20 years. So the experience that you are talking about (just scrolling past them), is an experience that I don’t really know, unless I am suddenly using some other computer that belongs to a friend or something.
People have also gotten away from ads in their entertainment by subscribing to things like Netflix rather than cable.
Once you don’t have advertising shoved in your face 24/7, then suddenly being bombarded with it is incredibly offensive.
