iAI
(…will always love you 🎵)
Let’s be honest. They certainly plan to, but first they’re gonna see if saying “Apple Intelligence” a bunch is going to convince people they actually did something innovative.
We’ll see how it pans out. As of now I don’t know of any phone manufacturer doing on-device AI… so??? Is that innovation?
I mean the biggest innovation here isn’t the “AI” (partially “on-device” or otherwise). It’s exposing the apps action hooks to the model.
Ok, so either way, there’s innovation no?
I get the “Apple bad” thing but come on, they actually ARE doing something here
They’re trying to make people associate the term “AI” with its long form spelled out, which is obviously Apple Intelligence. The goal would eventually be that when people throw out the term AI, it’s assumed that they mean apple intelligence.
This is exactly why, and as simple as it is, it’s brilliant passive marketing. It stealthily implants an association to Apple Intelligence into every product and article that mentions AI, and might even require the author to distinguish their meaning when they use the acronym. They’ve Sherlock’d AI.
Because they can’t patent it and troll everyone else for money.
Samsung Lawsuits: Apple’s series of lawsuits against Samsung over alleged patent infringements related to smartphone and tablet designs and functionalities have been seen by some as overly aggressive. These lawsuits have led to significant financial penalties for Samsung and have been viewed as attempts to stifle competition rather than protect genuine innovations.
App Store Patents: Apple has been known to enforce its patents related to the App Store, targeting other companies that have tried to create similar platforms. This has sometimes been criticized as an attempt to maintain a monopoly over app distribution for iOS devices.
HTC Lawsuit: In 2010, Apple filed a lawsuit against HTC for allegedly infringing on 20 Apple patents related to the iPhone’s user interface and underlying architecture. Some viewed this as an aggressive move to slow down the growth of Android devices.
Patent Assertions Against Smaller Companies: There have been instances where Apple has asserted its patents against smaller companies or startups. Critics argue that these actions can stifle innovation and competition, as smaller companies often lack the resources to fight prolonged legal battles against a giant like Apple.
App Store Patents
“Apple denies that, based on their common meaning, the words ‘app store’ together denote a store for apps”
Actual quote from a legal filing by Apple in 2011. It’s about copyright but the effect and intent is the same. They wanted Amazon to not use the term “app store”.
Did you generate this with chat gpt? And that’s not being a patent troll. A patent troll is specifically a company that buys up patents, that they do not intend to use and never do, and then sue for them. E.g. a company that does nothing, produces no value, and simply takes others to court for what they own.
They quite literally tried to claim that they invented the rectangle with rounded corners…
https://www.engine.is/news/category/in-apple-v-samsung-scotus-sided-with-reason-over-rounded-corners
couldn’t you at least choose a name with different initials?
It’s the whole point. They’ll try to take over the AI brand by doing this.
"So what does AI actually stand for? "
“It stands for Apple Intelligence, of course!”
“Wow, Apple really is everywhere, they are so good and competent.”
This will happen too often.
