Norway to fine Meta $98,500 a day over user privacy breach from 14 August::Country’s data protection regulator said firm cannot harvest user information such as physical locations for showing targeted ads
I’m guessing they view that as the cost of doing business in Norway.
A good start but still nothing for them :/
Well yeah, that by itself is pocket change for FB. If fined for the full duration that’s just short of $800k total. But the interesting part is this:
Datatilsynet can make it permanent by referring its decision to the European Data Protection Board, which has the power to do so, if it agrees with the Norwegian regulator’s decision.
That could also widen the decision’s territorial scope to the rest of Europe. Datatilsynet had yet to take this step.
If made permanent and expanded to the rest of Europe, which probably also means a significantly higher fine, then that is bound to become a thorn in their side.
Wait, if they can’t get physical location under this regulation, how would they even opt Norwegian users out? If they’re making it impossible to comply why not just go ahead and ban Meta products.
Guess they have to stop collecting user location at all.
Or maybe just use IP address as a proxy for location. I assume that’s still allowed (and if it’s not, then I’m afraid I have to side with Meta on this one…as gross as it feels to say that…)
The Norwegian market is way too small to be making those demands worldwide lol. And I don’t see the EU joining in any time soon, tech has been a gold mine for them since the GDPR.
Edit: Not sure why everyone’s so worked about realism. If you think Norway is going to stop targeted advertising worldwide then I’ve got a bridge to sell you.
They don’t have to “make those demands”. They just need to keep fining the company if it fails to comply with the law in its own region.
Meta can probably figure out a solution that complies, but if they can’t, then they have to decide whether to just suck up the fine, or address it worldwide.
So basically, they are fined nothing (100k is less than a millionth of Meta’s net worth)
Gigachad Norway