Due to the regulatory uncertainties brought about by the Digital Markets Act, we do not believe that we will be able to roll out three of these [new] features – iPhone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence – to our EU users this year.
DMA is focused on preventing “gatekeepers” from unfairly favoring their own services and promoting interoperability.
- If Apple Intelligence were to prioritize Apple services like Apple Music or Apple Maps in searches or recommendations, the DMA would apply.
- iPhone Mirroring is only native to Apple devices which violates DMA’s interoperability requirements.
- Similarly, Shareplay ScreenSharing will require an Apple device on both ends, meaning it also violates the DMA’s interoperability
Well I was planning to get a new iPhone that fully supports Apple Intelligence, but if Apple can’t swallow their pride by properly opening up their platform but would rather leave out headlining features, I guess I won’t.
Reason #6724 to move to the EU
Lol. No.
I think more and more companies are going to make the EU a tech backwater because nobody will want to innovate in such an unfriendly area where woke lawmakers will try and mess up your business model.
I feel like that’s only partly true. Most of the AI features were limited to US English, and wouldn’t be released in other languages (yet) anyway. I don’t quite get how iPhone Mirroring or SharePlay are affected by the DMA either. They are right though, we don’t know yet how different countries will implement legislation based on this. That’s how the EU works though, so as long as there are no laws prohibiting a feature, I assume they could release it but would need to make changes if laws are created. That’s what they did with 3rd party app stores. So, I guess weird flex by Apple PR.
Is this Microsoft recall for apple?
