A first hand experience of DHL’s extremely helpful Virtual Assistant. (Please ignore my shoddy spelling and grammer. Ta.)

21 points
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Not going to ignore your shitty spelling and grammar, because that is precisely what confuses the AI

Not saying the chatbot is great or something but you need to use straightforward terms and correct grammar. It can sometimes see through spelling mistakes, but at least use the right form of “they’re”. It’s not hard

Also using british terms like “not in”… Not in what?

Say “I won’t be home”.

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28 points

As we all know, British English isn’t real and they should be punished for using it.

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14 points

Glad we’re on the same page

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8 points

My mistake

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5 points

It’s deprecated. They should update to the newer US English release, that’s probably what the bot expects.

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9 points

Okay, but at that point they should have just pull in a human, surely they can’t expect every single customer to proof read their messages. This is the first point of contact they have, someone who isn’t confident with technology that doesnt understand the quirks of AI would get stuck.

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15 points
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Yeah I agree I hate this kind of obstructive customer service. Just making it clear that you have to write coherently and simply. Even a human who knows English as a 2nd language might struggle to understand exactly what you were asking for, especially since i dont know how understandable the censored part is

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11 points

Yeah I agree I hate this kind of obstructive customer service

I work as a software engineer on automated customer service systems like these, and boy let me tell you, obstruction is the name of the game. For example: don’t make the phone number too easy to find on the website because it will lead to too many calls. We nudge people toward the FAQ and such first so they can hopefully find their answer there. Then, we have chatbots like this which contain exactly the same information as the FAQ again. And only then might we offer you contact with a human.

The essential problem is that support is a cost center, so cost savings is the name of the game. We optimize for metrics like:

  • “deflection” (number of calls averted because we pushed the user into automated tools instead)
  • “first call resolution” (percentage of issues resolved in one contact. How do we know if your issue is resolved? Simple, if you don’t contact us again we assume the issue is fixed)
  • “Average contact time” (pretty obvious, get the customer off the phone ASAP)

If you manage to get on text chat with a human, typically they are handling two other conversations at the same time, that’s why they seem so absent all the time (and why companies love chat. Much cheaper than calling).

I’m not saying we’re all diabolical here. There is a general agreement among everyone in the industry that we should help the customer as well as we possibly can. Indeed every CS manager will tell you how important we are to our brand image and NPS, how we strive to be the most customer-friendly company etc. etc.

But the numbers don’t lie. If you look at the metrics that everyone actually optimizes for, it’s cost cost cost.

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6 points

Or simply “i need to change the address of my delivery”

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1 point

I’m not going to be in present.

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Artificial intelligence (AI) is intelligence demonstrated by machines, unlike the natural intelligence displayed by humans and animals, which involves consciousness and emotionality. The distinction between the former and the latter categories is often revealed by the acronym chosen.

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