Bird Box is a 2018 American post-apocalyptic horror thriller film directed by Susanne Bier and written by Eric Heisserer, based on the 2014 novel by Josh Malerman. The film follows the character Malorie Hayes, played by Sandra Bullock, as she tries to protect herself and two children.
To this day I do not understand the hype around this movie.
I think the hype was just Sandra Bullock + original idea for a horror flick + on NETFLIX?! In 2018 Netflix was still in the early stages of putting out original movies and hadn’t yet set a reputation for its originals being shovelware offerings made just to pad its content library. It released Scorsese’s “The Irishman” the following year which also bolstered its reputation for a while.
But yeah I watched Bird Box when it came out and found it terribly lackluster, and I’m admittedly a big Sandra Bullock fan (actor, not person).
Nothing especially damning in the current context. Mostly just her usage of baby foreskin facials, her involvement in whitewashing Michael Oher’s conservatorship via “The Blind Side,” etc. She’s smart and funny, just not a role model. But celebrities shouldn’t be worshipped anyway. Just my 2¢
I assume the excess hype out of nowhere was due to a particularly successful guerrilla marketing campaign. I recall the first time I experienced one: 98 or 99, I come into work and 5 out of 30 people are talking about Blair Witch Project and how they plan to go see it. They must have hit all the right AOL chat rooms or whatever the hell they did back then.