I happened to click a link that took me to the associated twitter X account for something I was interested in and was greeted by not one, not two, but four modern day web popups.
I know it’s nothing new. I’ve got a couple of firefox plugins that are usually quite good at hiding this sort of nonsense, but I guess they failed me today (or, I shudder to think, there were even more that were blocked, and this is what got through)
What’s the worst new/not-signed-in user experience you’ve encountered recently?
It took long enough but the pop-ups evolved into new pop-ups.
The web. It was good while it lasted.
robots.txt is the perfect summary of the web era. A plain text file that politely asked web crawlers not to do certain things. Such an innocent time.
I have a very hard time believing that these companies are unaware of how auful this shit makes their webpages.
If this were a competent company, I’d say that they’re entirely aware of it and how fucking awful it is, but that there’s a mandate coming from somewhere that the page MUST include x, y and z and so they add x, y and z but usually try to at least make the site usable.
This being Twitter, though, I’m sure it’s because a screaming man-child threw a sink at someone and told them to do it or they’ll be fired and so they did it in the most half-assed obnoxious way they could manage.
Common language used to dismiss bad decisions like this:
- We need to track and meet our metrics for the quarter
- Engagement for $FEATURE is down, so we have to take measures to get people to take notice
- It’s opt-in/opt-out, so it’s the right thing to do
- It’s only a one time thing and then the system remembers1 what the user selected
- Only new users are affected - our power users will put up with it
- It’s just a minor inconvenience, really
- It’s just a website
1 - Oh, did you turn off cookies or clear your cache? Sorry about that.
Pretty sure you just triggered every developer and/or person who had to sit through a product meeting.
Though you missed the last bullet point: Our user surveys showed that people would actually prefer these changes
It’s intentional, they want you logged in so they can track what you’re doing
It’s diminishing customer experience creep, except the company doesn’t understand what the user data means. They run A/B tests of different layouts, seeing what kind of feedback each gets to learn more about design choices and users. Each version should get its own feedback and then that data is compiled by data scientists into actionable feedback, things that can be done to improve the website in the direction the company thinks is an “improvement”.
Twitter abandoned those data scientists with the initial layoffs. There is no one to tell them what works and what impacts the customer experience, which is why each time the internal question of “how do we open up for engagement?” they answer it the same way, “Use existing user bases by linking their account to Twitter.” The result is several login requests all looking for the same cookie.
It’s lazy or inexperienced management. Knowing the type of person Elon hires, it’s probably both.
Anyone can make a good website. It takes a real engineer to make a horrible website that people will use just enough while suffering.
on top of what others have said - directing you to the app and login - it’s also likely just that teams don’t talk and make decisions that solve their local issue without too much for the whole, and then say “ugh team x solved this so inelegantly! we were forced to do our thing that wasn’t as nice!”
I mean, they kinda don’t. Companies are entities made out of policies guiding how people split up objectives into smaller parts. The more people involved and the more indirect it is, the less coherent it gets
Legal says you need one popup for compliance. Marketing or analytics say you need more users to log in. Elon wants to remind people to call it Twitter.
By the time it filters through managers to the devs, they probably know it’ll be a horrible experience, but what are they going to do? It’s not their job. They’ll get brushed off. There might even be a compelling reason to do it in this way - with this in particular, annoying and intrusive popups are malicious compliance with the EU cookie laws. But everyone seems to be doing it this way - that’s probably what legal is going to recommend rather than interpreting the law themselves
So the problem is the structure. If you want a hierarchy of obedient replaceable cogs, you’ve made sure no one sees the full picture
It’s kind of bothersome how almost blind I am to them now. I habitually find a way to close them without having to read or focus my eyes on anything. That’s not to say it isn’t still an annoyance.
This is so common it has a name, it’s called banner blindness.
One of the important aspects of interface design is supposed to be not showing alerts for everything, so that when they pop up you feel compelled to pay attention.
Not long ago a nurse killed an older woman by giving her the wrong medicine; she took accountability but called out that the software they use provides so many alerts that (probably unofficial) policy was to just click through them to get to treating the patient. One of those alerts was a callout that the wrong dosage was selected and she zoomed right by it out of habit.
Another term I seen in the context of healthcare is alert fatigue:
https://en.wikipedia.org/wiki/Alarm_fatigue
Alarm fatigue or alert fatigue describes how busy workers (in the case of health care, clinicians) become desensitized to safety alerts, and as a result ignore or fail to respond appropriately to such warnings.[1] Alarm fatigue occurs in many fields, including construction[2] and mining[3] (where vehicle back-up alarms sound so frequently that they often become senseless background noise), healthcare[4] (where electronic monitors tracking clinical information such as vital signs and blood glucose sound alarms so frequently, and often for such minor reasons, that they lose the urgency and attention-grabbing power which they are intended to have), and the nuclear power field. Like crying wolf, such false alarms rob the critical alarms of the importance they deserve. Alarm management and policy are critical to prevent alarm fatigue.
Automation engineer here: alarm management is a hugely important part of making a plant operable.
It is also a project that is never done, you must always review alarms that come in and see if they are providing useful information and what the operators are supposed to do with said information.
If the operators are not supposed to do anything with the information, then what is the point of having the alarm?
