Ford has written off $1.9bn as it cancelled plans for an all-electric large SUV in the US, opting to produce a hybrid version instead in the latest sign of western carmakers struggling to make profitable electric cars.
The US carmaker said on Wednesday that it would not be able to reach a profit on the electric SUV within a year, its measure of whether a new car is viable, citing the stiff competition from Chinese manufacturers. It will initially write off the cost of $400m (£300m) in tooling for the vehicle, plus another $1.5bn (£1.15bn) in extra costs in the future.
Ford also said it would delay the successor to its F-150 Lightning electric pickup truck until 2027, after initially targeting a launch next year.
I’m just here to point out that a Ford Ranger today looks bigger than a F150 did a decade ago.
That’s ridiculous. The Ioniq 5 is a hit seller and just got picked as Car and Driver car of the year, so there’s definitely demand for an SUV EV.
That’s okay, car companies like Honda and Subaru already have one. Nobody needs a Ford.
Did someone say stock buybacks?
Currently large electric vehicles make 0 sense
Make all passenger cars electric and work trucks ICE till the battery tech becomes suitable. Require licence to buy/drive big fuck you trucks and fine anyone who isn’t using one for work.
Car and Driver picked the Ioniq 5 N as car of the year. It’s an SUV EV with 624hp. The non-N model is a hit seller.
3,578lbs curb weight of a Tuscon
4,414 ioniq 5.
Max towing capacity. Tuscon 2000lbs. Ioniq 5 1500lbs.
Not to mention the wear that 1000lbs extra causes.
Just because something is popular doesn’t mean it makes sense.
Tic tic challenges, extremely popular, do they make sense to do?
The specsheet comparison is definitely the thing that tells you all you need to know about something…
Ford has written off $1.9bn as it cancelled plans for simpler version in the US, opting to produce a version with both an ICE and batteries instead
It makes no sense
