A media firm that has worked with the likes of Google and Meta has admitted that it can target adverts based on what you said out loud near device microphones.
Media conglomerate Cox Media Group (CMG) has been pitching tech companies on a new targeted advertising tool that uses audio recordings collected from smart home devices, according to a 404 Media investigation. The company is partners with Facebook, Google, Amazon, and Bing.
In a pitch deck presented to Google, Facebook, and others in November 2023, CMG referred to the technology used for monitoring and active listening as “Voice Data.” The firm also mentioned using artificial intelligence to collect data about consumers’ online behavior.
they’ve claimed the same last year in December, and it turned out they were overselling their capabilities
Some people really will believe anything, as long as you’re trash talking big tech. And this platform is particularly bad.
Like hell are they able to just tap into your microphone like that, both Android and I OS have that locked down.
Some people really will believe anything, as long as you’re trash talking big tech. And this platform is particularly bad.
Just say something like you should be paying for YouTube (via ads or premium) and brace for the swarm.
I’d pay if they actually offered a better service. But they don’t, so I use alternatives that do:
- Grayjay - sub to more than just YouTube, downloading works as expected, etc
- Nebula - smaller selection of content, but downloading works as expected
Both of those offer a better experience than YouTube premium (in terms of app features). If YouTube offered a higher quality experience, I’d be more interested in paying for it.
So, I instead just donate to/buy merch from creators I really appreciate and avoid the YouTube app. The only reason Google is involved is because of the network effect, not because they actually provide a good service, so I don’t feel bad cheating them out of their ad revenue.
I bailed on Netflix and Disney+, but I refuse to torrent, so I rip DVDs and Blurays to my Jellyfin instance.
You should read the 404 piece, it’s considerably less sensational and doesn’t flat lie in the headline. I hate Big Tech too, but this is very bad framing.
it’s the link above: https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/
A bundle of people say they have a paywall but they don’t, they have an AI-bot-wall which can be got around with a free account. I’d recommend it tbh because they are doing very good work.
I pay the yearly subscription to support them as they are very much a rare entity in tech media: independent, reader-supported, and willing to ask difficult questions of tech companies, not fawn over their newest doodads.
Hmmm…
That looks pretty paywally to me. That said, I’m all for people supporting independent media.
Sorry, was definitely reading this 90% asleep as I rolled out of bed. Thanks for the extra link anyway.
Voice data doesn’t have to mean live microphone. Voice data could be when you use Siri or Google and talk to your phone to search things.
It is worth noting that most phones, whether Android or iOS, now notify users when a service accesses the microphone. On Android, a green light appears in the upper right, while on iPhone, it’s an orange light.
I don’t know about Apple but Google used to make a little tone that let you know that it was listening to you. It doesn’t do that anymore. Now it just shows a little green light which, if you’re not looking directly at the phone you won’t see.
And it was pretty frequent when Google’s voice Assistant would randomly activate and I’d hear that little tone and I would have to turn it off so it wouldn’t sit there listening to my conversation. But now you don’t have that option, now if you miss that little light everything you say is recorded.
Fuck these services. I have permanently disabled both my phones 's Google Assistant and the Nest speaker I bought. Yes, it’s less convenient. But the fact of the matter is that these companies aren’t interested in making a service that is useful to you they just want to collect data on everything you do so they can sell it. And to be clear, I was fine with them collecting data on stuff that I actively participated in, it’s the price I was willing to pay. But for them to pull this shady ass shit of removing the audible notification is just garbage.
For Google’s devices, the sound is still available as an accessibility feature. It’s now off by default, which I agree it should not be. But you can turn it back on, I have it on all my devices, they all still make that sound after recognizing "hey Google " either as a true or false positive.
It baffles me that people actually take these assertions seriously, especially after having used different software that uses voice input, like Siri, Google Assistant, Alexa or whatever. Those things make some serious mistakes even under ideal circumstances, and you want me to believe that they can accurately overhear things in non-ideal circumstances? I highly doubt it.
Regardless, you can use an ad blocker to make this a moot point - I’ve never experienced anything even close to this, because I never get ads.
Critically, “Meta, Amazon, and Microsoft told 404 Media they have no involvement with CMG’s Voice Data tool.”
But more importantly, they can’t listen on your microphone unless you give them permission. It’s not a thing that is technically possible. And like the article says, these days phones even show an indicator to alert you when the microphone is on.
That indicator and the permission system are provided by the OS on your phone. If you trust your OEM not to abuse it, then it works. If the company that made your device is facebook, neither of those features prevent facebook from listening in 24/7.
They did once:
“Facebook’s phone collaboration with HTC was a flop back in 2013.”
I also think people discount the power of advertising when they think Facebook or Amazon is listening to them. They don’t think that maybe why they were talking about xyz was because they saw an ad for it. Then they saw another ad for it after they talked about it and got confused on cause and effect.
Yeah, no need for voice data, they just use search patterns. It’s easy to feel like they’re listening to you and serving you an ad for something you said or talked about, but most likely it’s just something the user searched for.
Search patterns yes, but also location data, and it’s aggregated over all your friends. So if you go to a restaurant together with a friend who recently searched for some clothes brand, the algorithm will know that and show you ads for that brand. Chances are you talked about his interests when you met, so you incorrectly infer that it was listening to the conversation.
