I am in a high-end coffee shop in a tech-heavy area of San Francisco, staring suspiciously into a cup of espresso. This is no conventional coffee: it is made without using a single coffee bean.
It comes from Atomo, one of a band of alt-coffee start-ups hoping to revolutionise the world of brewed coffee.
“We take great offence when someone says that we’re a coffee substitute,” says Andy Kleitsch, the chief executive of Seattle based start-up Atomo, from whose pure, beanless ground product my espresso has been made.
Traditional coffee substitutes have a reputation for not tasting much like coffee and are usually caffeine-free.
However, the newcomers intend to replicate one of the world’s most popular beverages from taste, to caffeine punch, to drinking experience – and the first of this nascent industry’s beanless concoctions have begun to appear.
Link to map of coffee shops where you can buy Atomo:
https://www.atomocoffee.com/pages/store-locator
Spoiler alert it’s mostly in NYC and California.
The only thing I wanted to know is: does it taste any good?
As for trying Atomo, both the coffee shop espresso and the brew-at-home version tasted close enough to good coffee for me. Perhaps luckily for these companies, coffee can have many different undertones.
That’s it? Over 1000 words for ‘close enough’?
I’m fussy about real coffee, I’m going to need a bit more detail.
I Can’t Believe It’s Not Coffee.
Latter day café?
Coffee substitute, coffee alternative, caffeinated beverage are all possible descriptions, but this is not coffee.
Hard agree, but prepare for a possible “fight”. Nut drinkers also like to claim they enjoy their nut “milk”.
I agree that nut juice(?) is probably not milk, but only coffee and cascara comes from the Coffea plant. https://en.m.wikipedia.org/wiki/Coffea
