Prominent international brands are unintentionally funding low-quality AI content platforms. Major banks, consumer tech companies, and a Silicon Valley platform are some of the key contributors. Their advertising efforts indirectly fund these platforms, which mainly rely on programmatic advertising revenue.

  • NewsGuard identified hundreds of Fortune 500 companies unknowingly advertising on these sites.
  • The financial support from these companies boosts the financial incentive of low-quality AI content creators.

Emergence of AI Content Farms: AI tools are making it easier to set up and fill websites with massive amounts of content. OpenAI’s ChatGPT is a tool used to generate text on a large scale, which has contributed to the rise of these low-quality content farms.

  • The scale of these operations is significant, with some websites generating hundreds of articles a day.
  • The low quality and potential for misinformation does not deter these operations, and the ads from legitimate companies could lend undeserved credibility.

Google’s Role: Google and its advertising arm play a crucial role in the viability of the AI spam business model. Over 90% of ads on these low-quality websites were served by Google Ads, which indicates a problem in Google’s ad policy enforcement.

Source (Futurism)

PS: I run a ML-powered news aggregator that summarizes with an AI the best tech news from 50+ media (TheVerge, TechCrunch…). If you liked this analysis, you’ll love the content you’ll receive from this tool!

4 points

I love that the pay was written by AI.

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2 points

content farms designed to rake in cash

I read the article but I still don’t understand what these are. AI generated content marketing blogs that earn from ads displayed to the readers?

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2 points
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Yes - LLMs generate content, bots “consume” it. Site owner gets $ for ad traffic.

There’s a cool episode on that topic from Malicious Life podcast - called “Ad Fraud” or link.

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1 point

Genius!

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