theonetruejason
theonetruejason@lemmy.world
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0 posts • 9 comments
No they don’t. They sell the ability to display ads to users in a targeted fashion. The user data is how they do that and is their moat. Their entire market advantage is they don’t sell the data, instead you have to continually let them decide who sees your ads to leverage that data.
Google goes to great lengths to make sure only they have this data.
The users willing to pay are the most valuable users on the platform for advertisers because they are, let me consult my notes… willing to pay for things.
The logical conclusion is you must charge more for users to not get ads than your average revenue per user from ads or you end up losing money because the quality of your non paying users has taken a nose dive.