One of the best things about the internet is that so much of the content and experiences we get are free, but the internet age has also driven down the price of content to almost nothing and forced a lot of providers to rely on ad based content.

The problem that the author is laying out is one that a lot of print media have been having to contend with for the past few decades now as the internet has made news and articles free and replaced newspapers and magazines.

Personally I dont think there is inherently wrong with sponsorship and advertising as long as it’s transparent and isnt intrusive. From the early days internet ads were straight trash. Popups that lead to more popups, adware, malware, distracting videos, distracting interactive content, and of course lots of data and processing power and battery wasted on it. Thats not even getting into the more modern trends of hyper tracking and targeted advertising. But I wouldnt be bothered by vetted non obtrusive, not animated banner ads on a site that needs the cash.

For sites and instances that want to be independent a subscriber tier or donator tier could probably do wonders as well. I mean look at how much money random youtubers and twitch stars are able to make with patreon. So while I agree that the current market is a tricky one to weave I think in the case of running a website you can probably go a long way using a free model.