In Europe we’ve been talking about ending DST for years now and it hinges on countries deciding which zone they want to adopt permanently. Why can’t they decide? Because the notion of getting up at six and having lunch at 12 is stronger than the cosmic fact of the sun being in the middle of the sky. We just need to decide how we want daylight to fit into that grind.

I say fuck that. If we can’t decide, don’t. Since we’re changing everything anyway, going to UTC will force everyone to think how THEY want to live their lives. When to open stores, whether to move opening hours in winter or summer, when to go to work (both early birds and night owls are great).

Plus in today’s globalized world, 14:00 will be 14:00 everywhere. You decide for yourself if you’re working then or not if somebody sends a meeting request halfway across the world.