12 points
I think it’s actually simpler than that. It’s a thing that used to be a lot more common decades ago. They have talented people, those people made a good product, and as a result the product effectively sold itself.
Just goes to show that there’s a road to commercial success that doesn’t involve treating your users and customers as a resource to exploit, and it’s causing all the other gaming company CEOs to lose their fucking minds because this is starting to turn into an industry-wide grassroots rebellion.