When you own something and someone comes to offer you money to buy it, you have this thing called “No” you can say, and then they don’t buy it. It’s a pretty neat hack. I learned it from Gaben.
Epic is trying to IPO and has all kinds of investors. It tried to undermine Valve by buying out its partners by just spraying money at them for exclusives - you know, “disrupt” the industry. Steam prevails because they are real good at what they do, and they had a head start, but it takes a Gaben to not sell out, a good team and a lot of luck to manage that. Steam is playing against a tilted field is what I’m saying, and is one of the few players who successfully are managing it. They are the exception.
Yes, notice how the person who owns the thing gets to decide to sell or not to sell it. Wild concept, I know.
The point is that you can say no to selling it, but for that to work you need to:
- Actually own a deciding majority of the thing
- Have a good enough product to resist your business partners (eg. game developers) being paid with investor money to switch over to you, sapping value from your product.
The point is that if Steam wasn’t so much over the competition, Epic could have taken market share over with the exclusive deal shenanigans, or publishers could have started up their own marketplaces. The biggest reason for that is that Steam was early to the party and could get to a good product before others tried to enter the market.
If Steam didn’t have that, people would have switched over to Epic and publisher stores, and we’d be bitching over Steam not having any good games on it because of backroom deals.
