If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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14 points

You ever though about where the money from advertisers comes from? I would pay for Google if I would then pay less for products that waste money on “marketing” by paying millions to Google.

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