Wait until you see the AI generated blog posts being top results…
There has been something similar for years: a page that basically says “Yeah, nah, we don’t have any information for that, but you might be interested in a totally irrelevant something else”, but phrased in a way that gets it high in the results. What’s astonishing is that Google doesn’t punish those pages.
Why would they punish pages that help them serve more ads? There are ads on the search, ads on the useless result, ads when you refine the query.
Hah!
No.
Soon enough the result will be an AI generated “blogpost”, generated by the search engine, in response to your query.
That’s already been happening for about a month now… perhaps only for some users? Often the AI results are straight up lies.
It showed up for me about a month ago. I put up with it for about a week and then broke down and finally switched all my browser search engines to duckduckgo.
The funny thing is, I tried making this same switch a couple years ago. I legitimately had a harder time getting the results I needed and ended up switching back to Google.
Google is worse than useless to me now.