The people that use Google today did not move to Google back then. They came along after Google conquored the browser market.
Just like way back when, “The Internet” was Internet Explorer, today it’s Chrome. And until we can convince people to abandon that, then it’s an up-a-sheer-cliff battle.
The Internet today is propped up by the people who do not lament that it has turned into 5 websites in a trench coat, but who actively kick up a fit at the idea that it could or should be anything more varied or complicated than that.