Rather market penetration among the gullible, which leads to more ad impressions, which lead to ad income, which leads to market cap.
I bet they have an alternative plan in the back burner to slash that AI the moment they see it reduce ad income in their A/B testing… but right now the AI buzzword is strong in the air, it’s 2024’s main attractor for the most ad-targetable customers.
They’re using it now to train it. Once it gets real good and people like and rely on it, it’ll get paywalled.