It’s getting ridiculous. There’s one youtuber that swapped the thumbnail 4 times this week just to make people look at it again and think it was a different video. The worst part is that it sort of works, I keep looking at it then remembering I saw something very similar from the same channel name yesterday.
I hate this so damn much.
I seem to remember one youtuber saying that there was a new option to upload two different thumbnails and let some algorithm switch between them to see which does better.
It’s called A/B testing and it’s incredibly common, not just on YouTube, not just on the web, but literally everywhere.
Companies will release two slightly different versions of a product in two different regions and measure which sells better before rolling out further. Or they’ll trial a change in a few areas before deciding if they want to make the change permanently.
