It’s not sneaky, most would happily tell you it’s a combination of that plus not wasting food for the few people who would normally meander out at the crack of noon

That and I think the people getting breakfast that early are on a business trip rather than on vacation

There are two types of hotels: those who serve early breakfasts because most of their clients are early birds, and all inclusives where most of the clients are night owls. You’re just staying at the wrong type of hotel.