5 points
Even brands like gucci and their line up, their entry level will have bigger brand logos, because they know people who buy entry level gucci are people who want to show the world they have gucci. Real rich people will buy something more cleaner looking.
6 points
1 point
Not necessarily. The big fashion brands are about just that: fashion. Of course, some use the logo as a pattern, like Louis Vuitton.
The lower tier products are for people who can’t afford the high end stuff but want to own something “Gucci” or “Fendi” or “Chanel.” Those t-shirts with the logos emblazoned on them are either the high end brands exploiting an easier revenue stream or knock-offs. Make no mistake, Gucci isn’t above charging average people $80 to $100 for a T-shirt!