As a european, fast food is just like a category of food, and more of an occasional treat for me. Normally, I just eat my own homemade food, which is even cheaper. So I guess I see it a little differently, and fast food is allowed to be not cheap if it’s “good”.
Hell yeah, gimme that cancer patty and those artery clogging fries, baby! But make the obesity water size “for kids”.
“Fast and cheap” as in cheaper than buying precooked food somewhere else. Of course stuff you make at home will be cheaper.
The thing is that at least in my corner of Europe, fast food costs about the same as a filling meal in a sit down restaurant that doesn’t deep fry or microwave everything.
There is an exception but they only have 3 locations in one single town. They’ve barely raised their prices in the last decade, they’re actually pretty fast, and there’s nearly always a bunch of people queued up.