Across the world, the biggest smartphone manufacturers are Apple (28%), Samsung (24%), Xiaomi (12%), Oppo (6%) and Vivo (5%). However, there are geographic patterns in popularity, with Apple dominating North America and East Asia, while Samsung leads in South America, Europe, Africa and West Asia in addition to its home turf of South Korea. Xiaomi is the most popular phone brand across South Asia, Spain, Venezuela, Ukraine, Madagascar, Kyrgyzstan and Palestine, while Tecno is popular in West and Central Africa. Oppo, Vivo and Huawei lead in Indonesia, Bhutan and Togo respectively.
Okay Nigeria, what the hell is Tecno? How is it beating every manufacturer on the planet in your country?
A Chinese low cost manufacturer from Shenzhen. Their parent company is actually one of the Top 5 manufacturers - but none in the North/West has heard of them.
They were specifically founded to provide smartphones for low and medium income markets like Africa, India, etc. Meanwhile they also manufacture phones there.
Their parent company holds almost 50% of the African market share.
They are actually producing decent phones by now - had the chance to take a look of one of their most recent phones a few weeks back. 5G, dual SIM, dedicated microSD slot, headphones jack (yes Lemmy!) and a big battery - but the camera and display were mediocre. Overall still a decent phone for a good price, even though they don’t sell them everywhere and I would be weary of the updates issue.
In addition to what philpo said, they also provide good language support for many African languages, something no other vendor does.
