That social pressure sure does a lot in the USA. In Austria for example iOS sits at 17.8% (July 2024) despite being a rich country.

Since none of Apple’s native services are being used the only upside of Apple products is their out-of-the-box neatless communication (MacBook-iPhone) and not being able to do much (this is an upside for old people who want to have as little options as possible, like they did on their old flip telephones). Accordingly, iPhones are very popular among people who only ever use their phones for photos and communication, which is a small percentage (as the statistic shows).

Most people simply care for what their phone can do (screen, camera, battery life, speed, customisability, software availability, bang-for-buck), for the camera it’s a tie (iPhones still win for videos, Android flagships win for photos) and in all other points Android wins, leading to its 70% market share.

Source for market share by OS: https://de.statista.com/statistik/daten/studie/303829/umfrage/genutzte-mobile-betriebssysteme-in-oesterreich/