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Market research.

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Wow, what a coincidence! I was actually thinking of going into that field. I’m currently a psychology major, but contemplating whether or not to go to grad school. I decided that if I don’t go to grad school, I’ll go into marketing. Specifically market research.

Can you tell me a bit more about how you got into it, and whether i require some additional certifications?

(Sorry to get off-topic, i just had to seize the opportunity)

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I kind of stumbled into it. I studied marketing in university, did marketing for tech companies in Canada for what feels like too long a segment of my life, burned out and moved to China to a) teach English, and b) reconnect with my roots, then found an odd firm here that does marketing consultation for Chinese companies trying to market abroad and non-Chinese companies trying to market inside China.

I actually started off as a PA for the company boss, but I had a really good knack for teasing information out of obscure sources, and my general interest for cultural issues made me more suited than others to doing marketing cross-culture, so I started getting more and more little assignments in that realm until I was basically just a market researcher. (On paper I’m still a PA.)

So as with most things in my life, I just stumbled into things by meeting the right people and going to the right places at the right time. I have no special certifications, etc. but that’s more just because of how I tend to do things: “fake” it until I make it.

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Well, here’s hoping I too get lucky and stumble into the right people at the right time. Networking isn’t my strongest suit, so I’ll have to work on that.

Tell me about some of your experiences in China. How long have you been there? Do you prefer it over Canada?

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