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10 points
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My less tech savy younger family members have learned to completely ignore ads, wait for the skip button and effectively avoid all the false skip buttons on account of playing mobile games with ads since they were babies. Advertisers have perfected the human brain of people who rawdog the internet to be incapable of retaining any information from any ad they see and finding skip buttons wherever they may be.

From my personal observational account, i think I’ve only seen boomers and some older millennials ever interacting with ads. A gen alpha’s brain wouldn’t even remember an ad they just saw. They have perfected filtering them.

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6 points
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Ads work differently than that. At least good ones do.

A good ad is almost imperceptible in presenting an idea to you. I have no doubt that people that are bombarded with ads that they say they “ignore” are still influenced over not having seen the ad at all

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