The flavor and the texture are so much better than those bitter dark chocolate bars.
Maybe because it’s not chocolate and we should stop calling it this.
Depends! If you consider chocolate to be food derived from the cocoa bean, then white chocolate is chocolate because it’s made of cocoa butter without the solids!
The powdery stuff you call cocoa is what’s left over once you get rid of the cocoa butter. So if you feel that cocoa solids are required for something to be classified as chocolate… Then no, it’s not chocolate.
Now let´s also consider the fact that cocoa butter is free of chocolate flavor because all the chocolate flavor remains in the cocoa powder after the separation.