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9 points

Building stuff now is just a foothold for the mass market version. But supporting Vision Pro doesn’t mean that has to be your whole app. The vast majority of the code can be shared with phone/ipad/mac apps.

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4 points

The problem is that getting developers to invest in the platform now is critical to make the mass market version viable. Nobody is going to rush to buy even a cheaper headset if all they can run is floating iPad apps.

Potential customers need to be sold on viable use cases for the headset, and those won’t appear without a lot of developer support.

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5 points

All it takes is one killer app.

I think you’re under estimating their partnership with Disney. They have an obscene amount of entertainment IP and millions of people willing to spend thousands on experiences on their own. Add in Apple’s expansion into sports and ESPN’s massive amount of sports coverage and that’s another big potential audience. They’re making a push into 3D capture, which is very different than just putting a TV in a wall.

I think you’re underestimating the appeal of floating iPad apps, too, though. Hearing it won’t sell systems, but demoing it will. This is the device the entire market has been waiting for. Everything else has serious compromises that the Vision pro doesn’t. The resolution and passthrough latency are game changers.

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4 points

I think you’re overestimating the tech. We’ve had these features in VR already for the better part of a decade; sports, tv, games, floating apps.

The problem is two-fold:

The tech apple is developing is way too expensive for their target demographic.

VR is a novelty like 3D movies.

I say this as someone who owned the original HTC Vive and subsequently a Oculus Rift (and 3D tv and projectors).

If VR is going to be mainstream, it’s going to be because Sony or Microsoft push it through their console market.

TL;DR

It’s going to take a lot more than a great App to sell their multi-thousand-dollar VR experience.

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1 point
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All it takes is one killer app.

I think it still takes more than that. Half Life Alyx was that “one killer app” for VR gaming, and yeah it made waves, but there was no staying power. VR is still a very niche market in gaming.

One killer app can pull enthusiasts in, but it will need strong followthrough to keep interest strong.

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