Threads Has Lost More Than 80% of Its Daily Active Users::Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.
I would say they didn’t really lose 80%, because they barely had them to start with. If you click a link on Instagram and bam you’re now a Threads user all ‘signed up’ ready to go? I mean yeah the barrier couldn’t be lower there.
Retaining 20% of those users is in fact impressive. That’s many millions of people.
9 mil according to the post.
Pales in comparison to twitters DAU from prepurchase 2022. Who knows what their DAU is now.
It’s still the fastest anyone would have ever reached 9m DAU in the history of the internet I would imagine so if they retain and grow from there is a solid launch.
But it could shrivel and die from here so I suppose it remains to be seen. Ultimately with the barrier of entry so low you can never tell how legit this userbase is, since its not really a natural growth to 9m.
It’s really dishonest to say that’s the fastest anyone reached 9m DAU. Otherwise you could say the same thing about Facebook Messenger.
It’s not any different than Instagram if you’re automatically a part of it by clicking on a link on Instagram
