After dealing with lots of bad PR from terrible decisions, Twitch now has to deal with one of its biggest streamers moving to another platform, Kick, with a deal larger than those of most athletes
Good for him, if they can actually pay. And I thank Kick for letting me know that I have 0 interest in that platform. xQc’s content isn’t for as I’m an adult that isn’t a complete asshat. Only partial, but xQc is far too toxic for me.
I mean, xQc is only one streamer. So… If there’s other popular streamers who you like who migrate to Kick, then… You might find someone to watch there.
This is how mixr - or whatever it was called - died out.
They bought in a couple big streamers expecting the rest to follow.
But what makes twitch so good are the smaller communities.
They often play niche games, have their own fantastic history, raiding each other, nice people, nice streamer interactions.
Some streamers I know have talked about kick. Apparently they are offering a 95% split.
I know twitch is probably extremely inefficient, but if twitch is struggling with a 50/50 split, how the fuck can kick maintain a 95/5 split? And if you move your entire community to another platform, just for that platform to die?
YouTube is probably in the best position to rival Twitch.
But their live stream system and discovery is severely lacking
Mixr had exclusive contracts with the streamers they bought. Meaning they could only stream on Mixr.
Interestingly, Kick is going for a different approach with non-exclusive contracts, allowing XQC to stream on all other platforms as well. It sounds crazy when they’re spending $100 mill, but they’re betting on being able to bring users from other platforms over time, rather than just expecting the audience to all move over at once.
I get what the guy above is saying - first impressions mean a lot and this site wants XQC so badly they’re willing to pay an absolutely obscene amount for a non-exclusive deal.
I went to the site and aside from X’s stream one of the top categories was “pools & bikinis”. Granted, “Casinos & Gambling” was higher up, but still, tells you a lot about what kind of site this is willing to be.
