Update from Asus

The service team reply misunderstood the situation. Unlock tool is unavailable at this moment but we are allowing the possibility to unlock, please stay tuned.

**TL;DR

  • ASUS has apparently withdrawn the ability to unlock the bootloader on its phones.
  • As per the company’s technical support team, Zenfone 10 and Zenfone 9 users won’t be able to root their phones.
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138 points

ASUS is apparently killing the posibility of me being a potential customer of their smartphones.

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37 points

Rooting users are only a small percentage of all users so they probably won’t even notice unfortunately.

sent from rooted phone

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6 points

People who just want a vanilla experience likely all buy Samsung.

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15 points

Samsung goes so hard with their proprietary apps and intrusive ads. The closest to vanilla I’ve gotten is a pixel phone.

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2 points

Doesn’t matter if I ever want to root my phone or not.

It’s mine.

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6 points

ASUS annihilated the possibility I’d ever buy any ASUS product after the way they handled the 7800X3D/AM5 VoC issue. I had never really noticed, but a pretty big swathe of my tech came from them (laptop, monitor, and motherboard among others) but no more.

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1 point

It’s a big company. Lots of people in lots of departments doing lots of different things. Do you swear off Samsung memory or flash because of their practices around their TV’s or refrigerators?

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1 point

If the refrigerant on my fridge leaked and they refused to fix it, I’d sure swear off their ACs too, yeah.

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2 points

While this sucks, realistically it’s not going to even affect their bottom line. The percentage of people rooting their phones is miniscule, and even less when you look at a single vendor.

Doesn’t mean I still like the trend.

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