Which makes little sense to me. They carved out a very nice place on the internet being entertaining instead of half the video being spreadsheets and stats about computer hardware. Seems as if they want their fingers in every pie now.
I was surprised to learn that they have their own streaming service, full service production agency and tech convention, and that their store sells a lot more than just t-shirts.
It seems safe to say that yes, they do want their fingers in every pie.