That, and content creators that aren’t hobbyists need to be paid. Some of my favorite channels rely on ad revenue. Sure, things like patreon exist, but the system won’t work without a fair way to compensate content creators. Obviously blasting people with insane ads, especially ads that are often political, isn’t the way forward.

Media that’s meant to be free, e.g. uploading videos with no expectation of revenue, should stay that way, with community support to keep the platform alive. But content that is professionally produced as someone’s livelihood also needs a way to survive.

Unfortunately a lot of people think “fuck all that, I’ll watch what I want, I shouldn’t have to pay, it should all be free.” I’d rather pay specifically for the content I like and support those creators than the blanket “put ads on everything” YouTube has adopted.