The new data also reveals that 45% of Xbox owners and 41% of PS5 owners are female, too
This really shouldn’t be news and it certainly shouldn’t be surprising to anyone, but yes, new data from Circana shows that—as we told you in 2017—women play video games. In fact, more than half of all Switch owners are women. And a very vocal bunch of idiots are reacting about as well as you’d expect to this “revelation.”
I’ve been trying to find the original study from Circana but all I can find are mentions of it, does anyone have the link to it?
Looks like these are choice stats from Cricana’s forthcoming Market Dynamics In Gaming 2023 report which, annoyingly, doesn’t yet appear to have actually been published yet. I suppose it’ll be announced at https://www.circana.com/press-releases/ when it actually comes out.
