I typed a reply and it seems to have vanished, so my apologies if you end up getting two similar yet not identical replies to this.
Thanks for elaborating. I did end up trying out Fluffychat the last time I looked into Matrix. It looks like Element on the web isn’t available on mobile, so I might give it a try later on my computer or download their app.
I still think the Element site should do a better job of explaining it’s also available for personal users for free. I had to go 11 links into their footer to find that information, the pricing page has no mention of their personal offerings at all.
Yeah, if you just want to use it personally, you should click Sign In in the menu, then Open Element Web, which brings you to https://app.element.io/.
Alternately Get Started then Download the app.
Either gets you to a client where you can easily create a Matrix account (on matrix.org).